The Calm-Waters and White-Water Rapids Metaphors Used for Change Management Free Essay Example, 2000 words

The interruption that it comes across with is temporary. Kurt Lewin s 3-step change process is a comprehensive explanation of the metaphor. The three steps include unfreezing of the status quo, modification to the new state, and freezing the change again in order to make it permanent (Robbins and Coulter, 2007). Status quo constitutes a state of equilibrium. In order to break away from this state, it is pivotal to unfreeze; this encompasses the notion of making preparations for ushering in change. Unfreezing subsequently requires a change in either the driving forces or the restraining forces. Driving forces include those factors which can accelerate the pace at which change occurs. Contrarily, restraining forces form an obstacle to change. Thereby, the focus is on amplifying driving forces and cutting down refraining forces. After status quo has been abandoned, the next step is the implementation of the change. For the change to be long-lasting, freezing needs to be done again. Thi s would ensure that the new state would not revert back to its former form (Robbins and Coulter, 2007). Thus, the third step helps to buttress the change and make it permanent. We will write a custom essay sample on The Calm-Waters and White-Water Rapids Metaphors Used for Change Management or any topic specifically for you Only $17.96 $11.86/page White-waters rapids envision a dynamic environment in which the organization has to be flexible and responsive to change in order to stay at par with its competitors. A structured organization has minimal chances of surviving in such an environment because of the demands for accommodating to an uncertain future. For practical purposes, the predictable and smooth environment assumed by the calm-waters metaphor is not usually seen.

Psychology Connecting Mind, Research, And Everyday...

In chapter four of Bruce Goldstein’s Cognitive Psychology: Connecting Mind, Research, and Everyday Experience the author explores the topic of attention as it relates to the study of cognitive science. Providing an overview of the contemporary theories on information procession, the author examines attention and presents scenarios where research has influenced legislation. One of these examples relates to the study of overt and covert attention and how divided attention works. By using the analogy of driving a car, the author dissects the many processes that allow us to multi task in everyday life. Referencing the following article, the author explains how we become distracted and the implications on daily life (Goldstein, 2015). In this study, the authors were interested in the effects of distraction on driving performance. At the time of its creation there were no significant naturalistic studies on distracted driving. A majority of the previous work included simulated driving as well as researcher observed driving situations. To overcome many of the obstacles posed by prior research, the authors implemented a system where the participants’ vehicles were equipped with multiple cameras that recorded both front and rear view footage of everyday driving over a two year span. The research goal of this study was simply to determine if recorded data could be used to quantitatively identify factors in accidents and near-crash situations (Dingus, T.A, Klauer, S.G., Neale, V.L.,Show MoreRelatedPsychology : Cognitive Psychology And Psychology980 Words   |  4 PagesCognitive Psychology 1064 Words 5 Pages Cognitive psychology began around 19th century. Different approaches have been used to trace the roots of psychology. It is also known that cognitive psychology was out numbered by behaviorism but later revived, bringing into being cognitive revolution. 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For example, many children who are born right handed may be switched to left handed if the family or friends continuously and consistently hand everything to the child’s left hand, making them use the left more, resulting in becoming left handed. This would not have happened if it weren’t for the experience that changed the way the child did everyday things in the early stagesRead MoreSocial Constructivism : A Theory Of Knowledge1091 Words   |  5 Pagesare spitting out at them. In the constructivist style classroom, the students are urged to be actively involved in their own process of learning and participate in a more student run process. The teacher’s role is to consider the knowledge and experiences that each student brings to the class and construct that knowledge through a process of active enquiry. It is also the teachers job to create situations where the students feel safe questioning and reflecting on their own processes present authenticRead MoreThe Levels of Processing Theory by Fergus M Craik Essay1151 Words   |  5 Pagesinformation (Coon Mitterer, 2012). Many a time one is able to remember something, example how to drive a car, yet they are unable to remember a mathematical formula for an examination. People vary in their ability to remember certain things, and research conducted has proven that even infants differ in their memory abilities (Fagan Singer, 1963). It was discovered by psychologists that memory is not static, but rather it is influenced by ones internal factors and situational happenings to a largeRead MoreImpression Formation Study1216 Words   |  5 Pagesto negative adjectives compared to that of the negative to positive adjectives. 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Visual perception is left to the individual person to make up their own mind. Perceptual organisation occurs when one groups the basic elements of the sensory world into the coherant objects that one perceives. Perception is therefore a process through which the brain makes sense of incoming stimuli. The process ofRead MorePersonal Experience Of Science2166 Words   |  9 PagesPersonal Experience Of Science Born as I was into the immediate post-war generation, my thinking on science parallels in many ways the generation as a whole. We came along in the aftermath of the first scientific war – fought between countries with, in many ways, highly-developed technologies, which served to both fuel and end the conflict (Brehm, Kassin, Fein, 1999, cited in Schneider, Grunman Coutts, 2005). But then came the first inklings that there was both more and less to science than

Relevance of Mainstream Media in the Online Era

Question: Discuss about theRelevance of Mainstream Media in the Online Era. Answer: Introduction Innovation of new media has offered many opportunities to the world, at the same time it has challenged the existence of traditional media. It has brought a revolution in the world of media (Bagdikian). In todays busy life, people are depending on internet for fast and free news update. It has become an implicit part of modern life. Mainstream media used to play a key role in the society when there was less availability of news. However, things have started transforming in last few decades with the exposure of new media. The following article emphasises the present condition of the mainstream media like newspaper, radio, T. V in this online era. It is trying to enlighten each negative and positive aspect of traditional and new media. During pre-internet era, traditional media was rising high every day. It was the only medium for people to get daily news update (Belch and Michael). They used to depend on the morning newspaper for yesterdays news. The advertisers used to pay the media houses for big exposure. After the invention of television, news became more exciting for the people. Then they could witness the occurrence through the live updates of the T. V channels but they needed to wait for the news segment. However, the scenario has changed in recent time. Internet has provided the audiences a wide range of choice (Saxton and Lili). People have become more tech savvy today. Many of them are using mobile phone, tablet. Their favourite news is just one click away from them. Traditional media is facing obstacles everyday due to the progress of new media. To fight against the situation every traditional media houses are launching their web version. Internet being an integral part of new media is flourishing day by day. It is changing the whole outline of media. In this online era people play dual role. They consume the news provided on internet as well as he is now able to produce news (Perse and Jennifer). Internet provides a chance to their audience of expressing their views to the world by commenting on news. The term new media refers to the e-papers of the mainstream newspapers and various social networking sites like face book, twitters. Since, the use of internet has been increased in the year of 1995, it is known as Year of Internet. Social media provides a transparent service to its consumers. It feeds the news seeker. Readers can access new media for news at any time they want. It has some negative aspects as well. Young generation is greatly affected by social media. According to a report, among 500 million users 50% users of facebook access their account everyday. Thus it can be stated that a huge number of young peo ple are being inspired by the news posted on the social media. Trust scale of new media is higher than that of traditional media. Mainstream media has failed to achieve the trust and confidence of modern generation. New media has provided the opportunity of citizen journalism. Now people can share local news through their facebook, whatsapp, and blogs with rest of the world. People are gifted with the opportunity to share their views over an issue. The culture of journalism is changing with the development of new media (Reddick and Leonidas). In previous age, media houses used to provide genuine news. However, now traditional media is relying on social media to promote their content. Like facebook, twitter handle. Priority has been shifted from hardcore journalism to high profile business organization. The main aim of conventional media is to run a successful business organization and feed the consumers. Sometime the media houses depend on the social media for national and international news. Very few reporters are now connected with their circl e properly. They are using social media as a tool for collecting news (Westerman, Patric and Brandon). This is how the mainstream media has lost its authenticity. Social media plays an important role in engaging people through their transparent news service, whereas on the other hand very few people rely upon newspaper, television and radio for news update. Conventional media still have the capability to drag the attention of consumers as it consists of its own style of presenting news. Being an authentic news source, people rely on traditional media. According to some observers, mainstream media needs to do some research work to deal with these hindrances. They must understand running business organization cannot be the only motive of a media house. Their primary aim must be providing genuine news to news seekers. Since reporters play key role in a news organization, they must be loyal to their job. It is their responsibility to serve the readers. Mainstream media houses need to review the style of their performance to survive in this online era. Reference: Bagdikian, Ben H.The new media monopoly: A completely revised and updated edition with seven new chapters. Beacon Press, 2014. Belch, George, and Michael Belch. "The role of new and traditional media in the rapidly changing marketing communications environment."International Journal of Strategic Innovative Marketing1.3 (2014): 130-136. Perse, Elizabeth M., and Jennifer Lambe.Media effects and society. Routledge, 2016. Reddick, Christopher, and Leonidas Anthopoulos. "Interactions with e-government, new digital media and traditional channel choices: citizen-initiated factors."Transforming Government: People, Process and Policy8.3 (2014): 398-419. Saxton, Gregory D., and Lili Wang. "The social network effect: The determinants of giving through social media."Nonprofit and Voluntary Sector Quarterly43.5 (2014): 850-868. Westerman, David, Patric R. Spence, and Brandon Van Der Heide. "Social media as information source: Recency of updates and credibility of information."Journal of Computer?Mediated Communication19.2 (2014): 171-183.

Of mice and Men Essays (729 words) - English-language Films

Of Mice and Men takes place in the 1930?s in America during the Great Depression. Before the Great Depression America was known as the land of opportunities the place where all could find their American Dream, but now the American dream is vanished, and the ideal land has become the land of misfortune. The Great Depression was a worldwide economic recession that led to numerous bank failures, high-unemployment, as well as dramatic drops in industrial production, and stock market share prices. The book ?Of Mice and Men? shows the harsh reality of the American Dream in the Great Depression. The two main characters are best friends, George Milton and Lennie Small who are poor homeless migrant workers, doomed to a life of wandering and labor in which they are never able to gain the fruits of their labor and are on the run looking for a job. George is a "small and quick," man, who may sometimes seem like he hates Lennie and doesn?t like his company, but really he is very devoted to him. Lennie is "a huge man," who is somewhat mentally retarded, and worships George's every word. Their main goal in life is to "get the jack together," purchase a few acres of land they can call their own, "an' live off the fatta the lan'.? This is their dream and their dream, however, cannot exist without friendship. The constant repetition of the way things will be is what keeps the dream alive in Lennie. George needs Lennie just as much as Lennie needs him; how else could George keep the dream alive, but at the end of the novel George seems to lose sight of his dream. When George kills Lennie at the end of the novel to save Lennie from the torture he would endure, he also kills the friendship, the light of their American Dream. George Steinbeck doesn?t stop there when portraying the ways in which the characters of the book cannot achieve their ?American Dream?, all the characters have a dream, and wish to change their lives in some fashion; but none are capable of doing so. Curley's wife longs to experience the world for herself. She is a prisoner in her own home, powerless to change her fate. She has already had her dream of being an actress pass her by and now must live a life of empty hope after her marriage with Curley, who doesn't love her. Through Crooks, Steinbeck exposes the bitterness, the anger, and the helplessness of the black American who struggles to be recognized as a human being, instead being stuck as a lower person in the eyes of a racist America. All he wants is to be let alone, and have a place of his own. The color of skin does not spare anyone in the fall of the American Dream all share the despair of wanting to change the way they live and attain something better. Even Slim, despite his wisdom and confidence, has nothing to call his own. He will remain a migrant worker until his death. Slim is different from the others in the fact that he does not seem to over-expect. He is not beaten by a dream because unlike the others he doesn?t set his sights on a dream; he seems to have reached the sad conclusion that to dream leads to despair. Candy, who has lost his hand, dreams of a place, which he can call his own. He wants somewhere he can live a quiet life all his own. He tries to achieve this with his saved earnings, doing a bit of kitchen work and gardening, but yet again, he is a victim of his unfulfilled dream. Dreams are a significant theme in Steinbeck's Of Mice and Men. Nevertheless, the dream is never fulfilled, and the characters who have counted on it are the ones who are the most devastated. Slim's comfort at the end "You hadda George", indicates the sad truth that one has to surrender one's dreams in order to survive, which is not the easiest thing to do in America, the Land of Promise. Steinbeck doesn?t believe that at anyone could really reach and succeed their ?American Dream?,

Walt Whitmans Take on Slang in America

Walt Whitman's Take on 'Slang in America' Influenced by the 19th-century journalist and philologist William Swinton, poet Walt Whitman celebrated the emergence of a distinctively American language one that introduced new words (and found new uses for old words) to convey the unique qualities of American life. Here, in an essay first published in 1885 in The North American Review, Whitman offers many examples of slang expressions and luxuriant place names all representative of the wholesome fermentation or eructation of those processes eternally active in language. Slang in America was later collected in November Boughs by   David McKay (1888). Slang in America Viewd freely, the English language is the accretion and growth of every dialect, race, and range of time, and is both the free and compacted composition of all. From this point of view, it stands for Language in the largest sense, and is really the greatest of studies. It involves so much; is indeed a sort of universal absorber, combiner, and conqueror. The scope of its etymologies is the scope not only of man and civilization, but the history of Nature in all departments, and of the organic Universe, brought up to date; for all are comprehended in words, and their backgrounds. This is when words become vitaliz’d, and stand for things, as they unerringly and soon come to do, in the mind that enters on their study with fitting spirit, grasp, and appreciation. Slang, profoundly consider’d, is the lawless germinal element, below all words and sentences, and behind all poetry, and proves a certain perennial rankness and protestantism in speech. As the United States inherit by far their most precious possession the language they talk and write from the Old World, under and out of its feudal institutes, I will allow myself to borrow a simile, even of those forms farthest removed from American Democracy. Considering Language then as some mighty potentate, into the majestic audience-hall of the monarch ever enters a personage like one of Shakspere’s clowns, and takes position there, and plays a part even in the stateliest ceremonies. Such is Slang, or indirection, an attempt of common humanity to escape from bald literalism, and express itself illimitably, which in highest walks produces poets and poems, and doubtless in pre-historic times gave the start to, and perfected, the whole immense tangle of the old mythologies. For, cur ious as it may appear, it is strictly the same impulse-source, the same thing. Slang, too, is the wholesome fermentation or eructation of those processes eternally active in language, by which froth and specks are thrown up, mostly to pass away; though occasionally to settle and permanently chrystallize. To make it plainer, it is certain that many of the oldest and solidest words we use, were originally generated from the daring and license of slang. In the processes of word-formation, myriads die, but here and there the attempt attracts superior meanings, becomes valuable and indispensable, and lives forever. Thus the term right means literally only straight. Wrong primarily meant twisted, distorted. Integrity meant oneness. Spirit meant breath, or flame. A supercilious person was one who rais’d his eyebrows. To insult was to leap against. If you influenc’d a man, you but flow’d into him. The Hebrew word which is translated prophesy meant to bubble up and pour forth as a fountain. The enthusiast bubbles up with the Spirit of God within him, and it pours forth from him like a fountain. The word prophecy is misunderstood. Many suppose that it is limited to mere prediction; that is but the lesser portion of prophecy. The greater work is to reveal God. Every true re ligious enthusiast is a prophet. Language, be it remember’d, is not an abstract construction of the learn’d, or of di ctionary-makers, but is something arising out of the work, needs, ties, joys, affections, tastes, of long generations of humanity, and has its bases broad and low, close to the ground. Its final decisions are made by the masses, people nearest the concrete, having most to do with actual land and sea. It impermeates all, the Past as well as the Present, and is the grandest triumph of the human intellect. Those mighty works of art, says Addington Symonds, which we call languages, in the construction of which whole peoples unconsciously co-operated, the forms of which were determin’d not by individual genius, but by the instincts of successive generations, acting to one end, inherent in the nature of the raceThose poems of pure thought and fancy, cadenced not in words, but in living imagery, fountainheads of inspiration, mirrors of the mind of nascent nations, which we call Mytholog iesthese surely are more marvellous in their infantine spontaneity than any more mature production of the races which evolv’d them. Yet we are utterly ignorant of their embryology; the true science of Origins is yet in its cradle. Daring as it is to say so, in the growth of Language it is certain that the retrospect of slang from the start would be the recalling from their nebulous conditions of all that is poetical in the stores of human utterance. Moreover, the honest delving, as of late years, by the German and British workers in   comparative philology, has pierc’d and dispers’d many of the falsest bubbles of centuries; and will disperse many more. It was long recorded that in Scandinavian mythology the heroes in the Norse Paradise drank out of the skulls of their slain enemies. Later investigation proves the word taken for skulls to mean  horns  of beasts slain in the hunt. And what reader had not been exercis’d over the traces of that feudal custom, by which  seigneurs  warm’d their feet in the bowels of serfs, the abdomen being open’d for the purpose? It now is made to appear that the serf was only required to submit his unharm’d abdomen as a foot cush ion while his lord supp’d, and was required to chafe the legs of the  seigneur  with his hands. It is curiously in embryons and childhood, and among the illiterate, we always find the groundwork and start, of this great science, and its noblest products. What a relief most people have in speaking of a man not by his true and formal name, with a Mister to it, but by some odd or homely appellative. The propensity to approach a meaning not directly and squarely, but by circuitous styles of expression, seems indeed a born quality of the common people everywhere, evidenced by nick-names, and the inveterate determination of the masses to bestow sub-titles, sometimes ridiculous, sometimes very apt. Always among the soldiers during the Secession War, one heard of Little Mac (Gen. McClellan), or of Uncle Billy (Gen. Sherman) The old man was, of course, very common. Among the rank and file, both armies, it was very general to speak of the different States they came from by their slang names. Those from Maine were call’d Foxes; New Hampshire, Granite Boys; Massachusetts, Bay Stater s; Vermont, Green Mountain Boys; Rhode Island, Gun Flints; Connecticut, Wooden Nutmegs; New York, Knickerbockers; New Jersey, Clam Catchers; Pennsylvania, Logher Heads; Delaware, Muskrats; Maryland, Claw Thumpers; Virginia, Beagles; North Carolina, Tar Boilers; South Carolina, Weasels; Georgia, Buzzards; Louisiana, Creoles; Alabama, Lizards; Kentucky, Corn Crackers; Ohio, Buckeyes; Michigan, Wolverines; Indiana, Hoosiers; Illinois, Suckers; Missouri, Pukes; Mississippi, Tad Poles; Florida, Fly up the Creeks; Wisconsin, Badgers; Iowa, Hawkeyes; Oregon, Hard Cases. Indeed I am not sure but slang names have more than once made Presidents. Old Hickory, (Gen. Jackson) is one case in point. Tippecanoe, and Tyler too, another. I find the same rule in the people’s conversations everywhere. I heard this among the men of the city horse-cars, where the conductor is often call’d a snatcher (i.e., because his characteristic duty is to constantly pull or snatch the bell-strap, to stop or go on). Two young fellows are having a friendly talk, amid which, says 1st conductor, What did you do before you was a snatcher? Answer of 2d conductor, Nail’d. (Translation of answer: I work’d as carpenter.) What is a boom? says one editor to another. Esteem’d contemporary, says the other, a boom is a bulge. Barefoot whiskey is the Tennessee name for the undiluted stimulant. In the slang of the New York common restaurant waiters a plate of ham and beans is known as stars and stripes, codfish balls as sleeve-buttons, and hash as mystery. The Western States of the Union are, however, as may be supposed, the special areas of slang, not only in conversation, but in names of localities, towns, rivers, etc. A late Oregon traveller says: On your way to Olympia by rail, you cross a river called the Shookum-Chuck; your train stops at places named Newaukum, Tumwater, and Toutle; and if you seek further you will hear of whole counties labell’d Wahkiakum, or Snohomish, or Kitsar, or Klikatat; and Cowlitz, Hookium, and Nenolelops greet and offend you. They complain in Olympia that Washington Territory gets but little immigration; but what wonder? What man, having the whole American continent to choose from, would willingly date his letters from the county of Snohomish or bring up his children in the city of Nenolelops? The village of Tumwater is, as I am ready to bear witness, very pretty indeed; but surely an emigrant would think twice before he establish’d himself either there or at Toutle. Seattle is sufficiently barbarous; Stelicoom is no better; and I suspect that the Northern Pacific Railroad terminus has been fixed at Tacoma because it is one of the few places on Puget Sound whose name does not inspire horror. Then a Nevada paper chronicles the departure of a mining party from Reno: The toughest set of roosters, that ever shook the dust off any town left Reno yesterday for the new mining district of Cornucopia. They came here from Virginia. Among the crowd were four New York cock-fighters, two Chicago murderers, three Baltimore  bruisers, one Philadelphia prize-fighter, four San Francisco hoodlums, three Virginia beats, two Union Pacific roughs, and two check guerrillas. Among the far-west newspapers, have been, or are,  The Fairplay  (Colorado)  Flume,  The Solid Muldoon, of Ouray,  The Tombstone Epitaph, of Nevada,  The Jimplecute, of Texas, and  The Bazoo, of Missouri. Shirttail Bend, Whiskey Flat, Puppytown, Wild Yankee Ranch, Squaw Flat, Rawhide Ranch, Loafer’s Ravine,  Squitch  Gulch, Toenail Lake, are a few of the names of places in Butte  county, Cal. Perhaps indeed no place or term gives more luxuriant illustrations of the fermentation processes I have  mention’d, and their froth and  specks, than those Mississippi and Pacific  coast  regions, at the present day. Hasty and grotesque as are some of the names, others are of an appropriateness and originality unsurpassable. This applies to the Indian words, which are often perfect. Oklahoma is proposed in Congress for the name of one of our new Territories. Hog-eye, Lick-skillet,  Rake-pocket  and Steal-easy are the names of some Texan towns. Miss Bremer found among the aborigines the following names: Men’s, Hornpoint; Round-Wind; Stand-and-look-out; The-Cloud-that-goes-aside; Iron-toe; Seek-the-sun; Iron-flash; Red-bottle; White-spindle; Black-dog; Two-feathers-of-honor; Gray-grass; Bushy-tail; Thunder-face; Go-on-the-burning-sod; Spirits-of-the-dead. Women’s, Keep-the-fire; Spiritual-woman; Second-daughter-of-the-house; Blue-bird. Certainly philologists  have not given enough attention to this element and its results, which, I repeat, can probably be found working  everywhere  to-day, amid modern conditions, with as much life and activity as in far-back Greece or India, under prehistoric ones. Then the witthe rich flashes of humor and genius and poetrydarting out often from a gang of laborers, railroad-men, miners, drivers or boatmen! How often have I  hover’d  at the edge of a crowd of them, to hear their repartees and impromptus! You get more real fun from half an hour with them than from the books of all the American humorists. The science of language has large and close analogies in geological science, with its ceaseless evolution, its fossils, and its numberless submerged layers and hidden strata, the infinite  go-before  of the present. Or, perhaps Language is more like some vast living body, or perennial body of bodies. And slang not only brings the first feeders of  it,  but is afterward the start of fancy,  imagination  and humor, breathing into its nostrils the breath of life.

Black Decker Analysis Essays

Black Decker Analysis Essays Black Decker Analysis Essays After reviewing the presentation of Team D, I concluded from their problem statement that their plan for Black Decker moving forward is to focus on the Professional-Tradesmen segment since it is their segment with the lowest market share. They focused on this problem because even though the Professional Tradesmen segment is the smallest of the three segments, Professional Industrial, Professional Tradesmen, and Consumer, it is the fastest growing. As a follow up to their problem statement, I found it somewhat confusing as to what their actionable items would be in regards to the vehicle they were choosing to enhance the Black Decker brand image. First, Team H said they would put the DeWalt product name on Black Decker products to instill brand recognition with tradesmen since the DeWalt brand comes from a line of successful stationary woodworking equipment and was absorbed by Black Decker in 1960. However, Team H also proposed that Black Decker should do a better job at highligh ting their brand name on their product line via a new brand called â€Å"DeWalt by Black Decker†. Where I did see the value of such a change, it was confusing as to which the Team was proposing. Team H opened their presentation with a background on the Black Decker brand, mentioning that even though this company was the world’s largest producer of power tools in 1990, it is most known for home appliances, such as blenders, coffee machines, toaster ovens, and of course, the Dustbuster. However, Team H pointed out that even though Black Decker was a market leader for in-home consumer products, it was not leveraging the Professional-Tradesmen market efficiently. Team H broke down the differences between a Professional and Consumer tradesman, saying that the main difference is the how their work is being done. As a Professional Tradesman is one who works on an industrial site using industrial grade equipment, while a Consumer Tradesman is more of a â€Å"weekend warrior† performing small home improvements. As stated in the case, the Professional Tradesman category mailyn consists of tradesmen who depend on their trade as means of employment. They include â€Å"e lectricians, plumbers, carpenters, framers, roofers, and general remodeler workers in residential construction†. The Consumer Tradesman, however, is not as serious as the Professional Tradesman, thus their needs for equipment is less strict. Team H went a step further to show how both types of tradesmen view the Black Decker product line. Professional Tradesmen are not pleased with the brand because they have a negative brand image for Black Decker. Professional Tradesmen see all Black Decker products for at home use only and not suitable for the job site. A Professional Tradesman spent approximately $3,000 on their â€Å"tools of trade†, and spent approximately $1,000 on replacement tools per year. As Team H pointed out, the performance of tools was a big conversation on the job site, thus if a few tradesmen disliked a product, that perceived brand reputation spread, which caused a loss in revenues for Black Decker. On the contrary, Consumer Tradesmen were happy wi th the Black Decker product line because they saw the value in using this equipment for their smaller scale projects. Team H compared the brand image and product line of Black Decker to that of their competitors so they could point out the differences in brand reputation among the target market. The perceived top brand in the space was Makita. Professional Tradesmen saw Makita as having a strong base line of products in all major categories. Team H also explained that the Professional Tradesmen segment also noticed that Makita was easily accessible; meaning that they could be purchased at most, if not all, home improvement centers, such as Home Depot or Lowes. Despite Makita’s strong position with this market segment, some explained that this brand was â€Å"arrogant and

Analyzing Enterprise Operations Essay Example | Topics and Well Written Essays - 1000 words

Analyzing Enterprise Operations - Essay Example The complementary nature of the inter departments makes the analysis and integration amongst them, an essential study. Enterprise integration is an improvement concept, as are total quality and error-free performance and these concepts have proven to be very difficult to implement successfully because the desired degree of improvement is difficult to achieve (Nell, n.d.). As in case of all improvement strategies whether in small scale or a small scale, the change must be gradual. Expectations have to be satisfied in the long term basis as the human factor is the most significant aspect of the analysis and integration. On the other hand, some businesses have invested to overcome integration barriers, and have achieved their integration, cost, and quality goals and there was enormous improvement (Nell, n.d.). The result was an optimal process where the products were produced with the desired result of timely manufacturing, and cost reduction so immensely that eliminated the need to jus tify the old system. The organization – Automobile industry, in present times, is one of the most competitive industry which has escalated owing to the purchasing power of the urban mass. Today’s customer, when purchasing a car, is not only attracted by the money factor but is also swayed by performance, design , brand name and other factors, making the industry , immensely competitive. BMW is German automaker primarily involved in manufacturing cars for the luxury class. It manufacturers BMW, MINI and Rolls-Royce Motor Cars. Sales and Marketing, Finance, Operations, Quality, Human Resource, Research and Development are some of the main departments that comprise the organization setup. An Enterprise Resource Planning (ERP) system has been installed for a smooth and effective flow of cross functional information. Sales and Marketing is one of the major contributors to the financial growth and profitability for the company. Under the Sales and Marketing department there are sub departments which are responsible to for specific jobs. For any sales person, the best way to learn about the business in to witness the direct sale of a car in the showroom. The showroom is furnished with the model cars and is connected to the central portal for the ERP. The location of the showroom is discussed in the department as the customers are limited to the upper strata of the society. The department is responsible to liaise with the operations and the management for the allotment and early delivery of the vehicle. The process – For high end car manufacturers like BMW, front end customer interaction is important. The rationale behind choosing the below process is to assess the journey of the line of interaction to the line of visibility that a customer embarks after he enters a BMW showroom. This is place where the initial relationship is established. One of the core process in the Sales and marketing department is the proper information flow of the booking o rders that are being assigned in the showroom. These orders comprise customized options by the customer (a new feature launched by the company where the customer can choose the interiors, accessories etc.) This is an important introductory concept as it gives the premium customers a flexibility to personalize the car. The specifications are entered in the system that is connected to t

Rhetorical Appeals Case Study Example | Topics and Well Written Essays - 500 words

Rhetorical Appeals - Case Study Example The letter written by Martin Luther King, from a Birmingham Jail, uses all these types of appeals, listed above, in order to convince the reader regarding the validity and credibility of his ideas and actions. The same are discussed and highlighted below: Ethos: Ethos is primarily used to indicate and highlight the good character and credibility of the writer. In this letter, Martin Luther King, has very aptly and effectively highlighted his body of work, thus indicating his authority on the subject and successfully justifying his stance on the issue on hand. "I have the honor of serving as president of the Southern Christian Leadership Conference, an organization operating in every southern state, with headquarters in Atlanta, Georgia. We have some eighty five affiliated organizations across the South, and one of them is the Alabama Christian Movement for Human Rights. Frequently we share staff, educational and financial resources with our affiliates" Pathos: This form of speech is used as an artistic proof of the facts mentioned by the writer, and banks on the readers’ emotions and feelings as a method of persuasion. The following is the example of pathos, as applied by Martin Luther King in his letter: â€Å"Just as the prophets of the eighth century B.C. left their villages and carried their "thus saith the Lord" far beyond the boundaries of their home towns, and just as the Apostle Paul left his village of Tarsus and carried the gospel of Jesus Christ to the far corners of the Greco Roman world, so am I compelled to carry the gospel of freedom beyond my own home town. Like Paul, I must constantly respond to the Macedonian call for aid.† The skillful use of the three key elements, viz-a-viz, ethos, pathos and logos, by the writer, helped in highlighting the ideas and offer valid justification for the course of action chosen, and

Phases of the moon Essay Example for Free

Phases of the moon Essay During night time, the moon is the clearest celestial object that could be seen any place on earth. The moon is considered as the closest celestial thing on earth and is the only natural satellite to the earth (Freudenrich, 2008). As people noticed, the moon presents changing shapes in the night sky. There are instances when one could see a full disk shape, other times it peaks a faction of its face and sometimes it vanishes for a few days. These changes in the bright side of the moon are identified as the moon’s phases. Such occurrence in the moon is not random at all rather the changes happen in a monthly basis and occurs in a predictable manner (Freudenrich, 2008). The moons phases are not the result of the earth’s shadow as many believe. The shadow of the earth may cause eclipses but the occurrence of the moons phases is a different case. Phases of the moon are dependent on its position in the alignment together with the earth and sun thus the illuminated part in the moon’s face is caused by the reflection of the light from the sun (Barrow, 2008, 1). During the 29 day travel of the moon around its orbit, its position undergoes daily changes. There are times when the moon is positioned between the earth and the sun, other times it is behind the earth this is why people see the bright parts of the moon’s surface in different angles (Freudenrich, 2008). The eight phases of the moon undergoes a cycle which is proceeded by the new moon. New moon also known as the dark moon could be seen whenever the sun and the moon are similarly positioned on the same side of the earth. The new moon is essentially not visible because it is situated in between the sun and the earth therefore the part which is illuminated faces directly to the sun while the other part which is lost in the sun’s glare is facing the earth (Barrow, 2008, 1). The second phase of the moon is identified as the waxing crescent. This appears during the second or third day. During this phase only a little part of the moon is showing up. It is characterized with a thin lunar sliver which is apparent minutes after the sunset. Such phase is termed as waxing because every night a part of the moon becomes more visible in a longer time (The phases of our moon: What can you see tonight, 2008). By the time the waxing crescent moon grows in a half full, it has then reached the third phase which is known as the first quarter. During this phase, half of the moon is already visible. However, its visibility last during the first half of the evening and eventually goes down. It is also important to note that the first quarter moon reflect the sun’s light on the right hand side (The phases of our moon: What can you see tonight, 2008). Waxing Gibbous moon is a phase when most part of the moon is already visible. At this point, the moon is clearly visible to any of its observers and only a little sliver is not illuminated. The gibbous moon could be seen clearly even before the sunset and stays in the night sky until three in the morning (Barrow, 2008, 1). The entire face of the moon is apparent during the fifth phase which is the full moon. This phase takes place whenever the earth is positioned between the moon and the earth. Full moon is the only phase where the moon is shining all throughout the night. A full moon will rise during the beginning of the night and will eventually set as morning steps in (Barrow, 2008, 1). Just like the waxing gibbous, the waning gibbous which is the sixth phase of the moon, shows all but a little part of the moon. However, in contrast with the waxing gibbous where observers are seeing much of the celestial body’s illuminated part, the waning gibbous is an indication of seeing less of the moon in the upcoming nights. This is why it was coined as â€Å"waning† gibbous (The phases of our moon: What can you see tonight, 2008). Second to the last of the moon’s phase is the last quarter. Much like the first quarter, people see a half full of the moon’s illuminated face however; the reflected light is set on the left hand corner of the moon contrary to the first quarter phase which is reflected in the right hand side (Barrow, 2008, 1). Finally the waning crescent marks the final cycle of the moon’s phase. During this period people would observer that only little of the moons face is visible. By the following nights only a smaller part of the moon can be seen in a lesser period. From there a new cycle will then proceed (The phases of our moon: What can you see tonight, 2008). Evidently the moon’s phases are dependent upon the moon’s lining position in accordance to the sun and earth. It is also noteworthy that the sequence of the phases starts with the moon’s light illumination from right to left until it extends to the full moon phase. Right after the said phase the illuminated area of the moon would retreat from right to left until it reaches the new moon phase which would mark another cycle. The phases of the moon are not complicated as it may appear. By learning how, when and why it occurs enables an individual to know that such event is not random but a predictable event.

The Last Samurai Essay -- Film Movie Movies

â€Å"The Last Samurai† is a film centered around the idea of journeying physically, spiritually, emotionally and mentally. We witness these journeys not only through observations of a character going through a personal transformation but a whole culture around him who is likewise in turmoil. This film allows us to join in on an adventure and journey of the character, the world he enters and the people he meets. The story is based on a time just after the Civil War, a time when the modern western world which had just encroached upon the American West, condemning the Native American, began to engulf traditional Japan as well. The purpose of this film is to give a voice to these people, to share in their struggles and experiences and be enlightened, as the protagonist is, at their way of living and their out look on life and its purpose. The audience is simply people with a connection to the struggles of a culture undergoing rapid changes by modern development. Any person passionate about culture and tradition and simply, any person who can open their mind to a world unknown to them and to learn from it. As well as this we must recognize that it is a Hollywood production and its purpose first and foremost would be entertainment, and being able to satisfy the wants of the majority. The film’s two main characters help convey meanings throughout the entire film about the journeys that are undergone. Katsumoto, the last remaining leader of the Samurai and in particular Captain N... The Last Samurai Essay -- Film Movie Movies â€Å"The Last Samurai† is a film centered around the idea of journeying physically, spiritually, emotionally and mentally. We witness these journeys not only through observations of a character going through a personal transformation but a whole culture around him who is likewise in turmoil. This film allows us to join in on an adventure and journey of the character, the world he enters and the people he meets. The story is based on a time just after the Civil War, a time when the modern western world which had just encroached upon the American West, condemning the Native American, began to engulf traditional Japan as well. The purpose of this film is to give a voice to these people, to share in their struggles and experiences and be enlightened, as the protagonist is, at their way of living and their out look on life and its purpose. The audience is simply people with a connection to the struggles of a culture undergoing rapid changes by modern development. Any person passionate about culture and tradition and simply, any person who can open their mind to a world unknown to them and to learn from it. As well as this we must recognize that it is a Hollywood production and its purpose first and foremost would be entertainment, and being able to satisfy the wants of the majority. The film’s two main characters help convey meanings throughout the entire film about the journeys that are undergone. Katsumoto, the last remaining leader of the Samurai and in particular Captain N...

Perception Reaction Paper Essay

The first thing my eyes go to is Tye’s sister Shane. She is playing with her hair, with a very skimpy bikini. She us a very pretty young teenager having fun listening to her friend’s IPod tanning up the sun rays. I see Shane’s friend in the background, not very noticeable other than she is the one picking out a song or she might be texting. I look a little more to the right and I see what appears to be a teenage boy probably 16 while his sister is maybe 14. Tye looks a little agitated at his sister maybe some jealousy. He is relaxed kicking back with something on his mind. With the rest of the people in the background there is a few other women tanning as well enjoying the beautiful weather. Also a couple boys that must have been out of the swimming pool for a bit are probably getting hot and ready to make their â€Å"shooting† heard. Everyone seems to be having a fun time but Tye’s face makes me wonder. Part 2 The way the parents tried to handle the situation is pretty much what I would do to my children. Not only is Tye confused about his life, but the family also with all the confusion dealing with a gender issue child. I believe an early teen has pretty much decided if they were â€Å"trapped† in another’s body. Tye is going to have a rough time through high school but when attending college he will be more social acceptable. I understand from personal experience of how confusing gender can be. I was a hard core tomboy but once my parents divorced I changed into a more girly tomboy, now just a tomboy on the inside. Part 3 Wow where do I start with on this article. I have always been that tomboy type but I never could imagine changing my outlooks such as my breasts and so on. Tye seems to know what he wants since a young child. I would have done the same thing by trying to make either my daughter or son the gender they were born with. I guess over time a parent would have to accept what the child decides to be no matter what the outcome is. Maybe, I would be as supportive after the fact is accepted. This article opened my eyes from the teenager’s eyes and understand how hard life can be to be socially accepted. Very good topic to write about.

Russian History Questions

Name _________________________________ Date __________ Period ___________ Researching Russia Directions: Using the reference materials (including but not limited to the Internet, almanacs, atlases, encyclopedias, and books), research the answers to the following questions. The Internet is a useful source but you should make use of other resources should it not be available! 1. On November 1, 1993, the parliament of the Russian Republic of the USSR granted Russian President ______________________ broad power to begin radical economic reforms. 2. In 1991, the population of Russia was estimated at ________________________. 3. In the ninth century, Scandinavian chieftains established the first Russian state, centering it on ___________________ and Kiev. 4. When did Lenin die? _____________ How did he die? _____________________ 5. The ‘900-day siege’ of Leningrad lasted from June 1941 until January ___________. 6. When did Stalin die? ________ How old was he? _______ 7. In the late 1960s and early 1970s, massive Soviet military aid to __________________ helped assure communist victories throughout Southeast Asia. 8. Russia comprises over ________% of the total area of the former USSR and has ____________________ square miles, making it the largest country in the world. 9. What is the current life expectancy for Russian males? 10. The Russian monetary unit is the _________________. 11. The breed of cat known as the Russian blue is distinguished for its vivid ___________ colored eyes and the _____________ quality of its blue-gray coat. 12. Who is the author of War and Peace? 13. Who is the author of The Brothers Karamazov? 14. Which Russian author was awarded the Nobel Prize for literature for Doctor Zhivago but declined the prize? 5. Leningrad’s St. Isaac’s Cathedral on Decembrists’ Square was designed by French architect ______________________ and built between 1819 and 1858. 16. The _______________, or Russian wolfhound, was first imported into the United States in 1889. 17. In 1854, British poet Alfred Lord Tennyson made Balaklava famous in his poem _______________________ ________. 18. On January 22, 1904, George Melitonovich Balanchivadze was born in St. Petersburg, Russia. He gained a reputation for the foremost representative of neoclassicism ballet. His professional name was __________________________. 9. Russian physiologist Ivan Petrovich Pavlov is best known for what experiment? ____________________________________________________________ _________ 20. In 1910, Russian ballerina Anna Pavlova made her American debut with Russian dancer ______________________ at the Metropolitan Opera House in New York City. 21. Which Russian chemist compiled the ‘periodic table of elements? ’ ______________________________________ 22. On what date was the Russian Sputnik I put into orbit? ______________________ 23. On what date was the Russian Sputnik II put into orbit? ______________________ 24. September 17, 1957, was the 100th anniversary of the birth of Russian rocket pioneer Konstantin E. _________________________. 25. On January 2, 1959, unmanned interplanetary flight was proved feasible when the Soviet Union’s Mechta entered into orbit around the sun. 26. The Volga River is ________ miles, or ________ kilometers long. 27. What was the name of the imperial family that ruled Russia from 1613 until 1917? _______________________________ 28. The age of romanticism in Russian literature is from the late _________ until the early 1840s. 29. Who wrote The Twelve (1918)? __________________ 0. During World War II, the Soviet Union and Finland fought each other in two wars. The ‘Winter War’ was from 1939 to __________________. The ‘Continuation War’ was from 1941 until ______________. Who lost both wars? 31. When did the Russo-Japanese War begin? ____________ 32. When did the Russo-Japanese War end? ___________ 33. Catherine the Great (1729-96) ru led Russia for _________ years. 34. In what year did construction of St. Basil’s Cathedral begin? 35. The breed of dog known as the borzoi originated in Russia in the 1600s. Its average weight is __________ to ___________ pounds. 36. When World War I broke out, Russian-born composer Igor Stravinsky settled in what country? _______________________ 37. In which direction would you travel if you drove from Tula to Moscow? __________ 38. The island Great Lyakhov is in the _____________ Sea. 39. Who wrote Boris? _____________________________ 40. The ‘900-day siege’ of Leningrad during World War II caused ____________ deaths. 41. Russia is ____________ times the size of the United States but has a population of less than _______% percent of the people in the United States as of 2000. 42. What is the per capita Russian income? _____________________ 43. What is the life expectancy for Russian females? _____________ 44. In 1967, the Soviet government produced a film adaptation of Leo Tolstoy’s War and Peace in commemoration of 50th anniversary of the Revolution. The Russian language version of the film ____ hours and _____. 45. ____________________ delivers gifts to Russian children on New Year’ s Eve. 46. In which direction would you travel if you drove from Moscow to St. Petersburg? __________________________ 47. The ________________ Mountains form a dividing line between Asia and Europe. 48. The _____________________ Strait separates Russia and Alaska. 49. Tsar Nicholas II was married to the granddaughter of Queen _____________ of England. 50. Name the son of Tsar Nicholas who suffered from hemophilia. _______________ 51. Twenty-three of the _________________ volcanoes on Kamchatka Peninsula are active. 52. The Caucasus Mountains are composed of limestone and ______________ rocks with some volcanic formations. 53. The Caspian Sea has a surface area of about ________________ square miles. 54. In December, Moscow averages _______________ days with overcast skies. 5. St. Isaac’s Cathedral is located on ______________ Prospect, a famous thoroughfare in Leningrad. 56. In the late 1980s, the population density of the USSR was _______ persons per square mile. 57. In the mid-1980s, the population density of the USSR was _______ persons per square mile. 58. The State _______________ Museum in Leningrad is considered to be one of the world’s great museums. 59. Valent ina V. ___________ was the first woman to orbit the earth. 60. The ___________________ Railroad runs north of the Trans-Siberian Railroad. USS

primary colors essays

primary colors essays "Primary Colors" is a fictional account of a presidential primary campaign. The book is writen by Anonymous, who we now know is Newsweek colunmnist Joe Klein. Klein includes a disclainer saying he invented the characters and situations, but I feel that the book is about the Clintons. All the events are there. The champaign takes place in 1992. Stanton is the governor of a small Southern state. He has an authoritative wife, Suzan. He also has problems with promisuity, draft dodging, and war protest. The central charactor of the book is not Jack Stanton but the narrator Henry Burton. Former congressional aide and grandson of the famous civil rights leader, Harvey Burton. Henry tells the story of Governor Jack Stanton's presidential campaign. Young, black and no novice to insider politics, he signs on as deputy campaign manager but rapidly becomes the Governor's right hand man and psychological confident. Henry struggles with his role in the campaign, his responsibility to the candidate, and most disturbingly with how much he actually knows and believes in the real Jack Stantonthe man he would help become the leader of the United States of America. He also developes an odd comradeship in the manic, obsessive Richard Jemmons. The governor of a small southern state, Jack Stanton is the consummate politician. His love for the American people is palpable, but starkly contrasted with his relentless pursuit of power and his on-going sexual indiscretions. He is a master of the political system. Stanton has gone to great measures to surround himself with unwavering supporters, from his wife Susan Stanton to people he connects with along the campaign. Stanton is man who wants to be president and will let nothing, least of all his own Susan Stanton is a skilled lawyer and experienced campaigner. She shares the Governor's same ruthless desire but is as carefu ...

Karyo- or Caryo- Biology Prefixes and Suffixes

Karyo- or Caryo- Biology Prefixes and Suffixes The prefix (karyo- or caryo-) means nut or kernel and also refers to the nucleus of a cell. Examples Caryopsis (cary-opsis): fruit of grasses and grains that consists of a single-celled, seed-like fruit. Karyocyte (karyo-cyte): a cell that contains a nucleus. Karyochrome (karyo-chrome): a type of nerve cell in which the nucleus stains easily with dyes. Karyogamy (karyo-gamy): uniting of cell nuclei, as in fertilization. Karyokinesis (karyo-kinesis): division of the nucleus that occurs during the cell cycle phases of mitosis and meiosis. Karyology (karyo-logy): the study of the structure and function of the cell nucleus. Karyolymph (karyo-lymph): the aqueous component of the nucleus in which the chromatin and other nuclear components are suspended. Karyolysis (karyo-lysis): the dissolution of the nucleus that occurs during cell death. Karyomegaly (karyo-mega-ly): abnormal enlargement of the cell nucleus. Karyomere (karyo-mere): a vesicle containing a small portion of the nucleus, typically following abnormal cell division. Karyomitome (karyo-mitome): chromatin network within the cell nucleus. Karyon (karyon): the cell nucleus. Karyophage (karyo-phage): a parasite that engulfs and destroys the nucleus of a cell. Karyoplasm (karyo-plasm): the protoplasm of the nucleus of a cell; also known as nucleoplasm. Karyopyknosis (karyo-pyk-nosis): shrinkage of the cell nucleus that is accompanied by the condensation of chromatin during apoptosis. Karyorrhexis (karyo-rrhexis): stage of cell death in which the nucleus ruptures and disperses its chromatin throughout the cytoplasm. Karyosome (karyo-some): dense mass of chromatin in the nucleus of a non-dividing cell. Karyostasis (karyo-stasis): stage of the cell cycle, also known as interphase, where the cell undergoes a period of growth in preparation for cell division. This stage occurs between two successive divisions of the cell nucleus. Karyotheca (karyo-theca): double membrane that encloses the contents of the nucleus, also known as the nuclear envelope. Its outer portion is continuous with the endoplasmic reticulum. Karyotype (karyo-type): an organized visual representation of the chromosomes in the cell nucleus arranged according to characteristics such as number, size, and shape.

Kodak and Fujifilm Essay Example | Topics and Well Written Essays - 1500 words - 4

Kodak and Fujifilm - Essay Example Since 1976, Kodak captured large market of camera and film in US (85% and 90% respectively). Photofinishing processes of Kodak soon became industry standard in terms of quality. It always had competitive advantage over its competitors due to the operation and scope of its business. This assisted Kodak for having sustainable growth for around 90 years. However, from 1980s and 1990s, Kodak began to encounter problems in terms of revenues, marker share, technological explosion, and competitors (Schreiner, 2012). As Kodak strives for survival, its biggest competitor Fujifilm enjoys the renaissance of innovation. For Canon and Nikon, innovations with sensors, Fujifilm emerges as a genuine threat to Kodak. In 2010, Fujifilm maintained its place in Fortune Global 500. Even though, the company is now striving to keep up with its current position by diversifying into new similar businesses. Fujifilm was established in Japan in 1934. It has made its place as a leader in videotape, motion pictu re photography, floppy disk, and audio tape industries. It is also involved in manufacturing camcorders, still cameras, chemicals and paper, photofinishing equipment, information and imaging products for medical and office use markets. The company introduced dry plates, motion picture film, and photographic paper. While Kodak goes bankrupt on 13 January 2012, its long time competitor Fujifilm is flourishing fairly well. ... It was so hierarchical that low-level employees needed to wait for top-management in every situation. To get over this inflexible hierarchy, he made himself accessible, and visible and encouraged employees to take more responsibility. Leadership of Kodak has also been inconsistent. The strategy of the company changes with every new chief executive. The biggest management flaw at Kodak was their monopolistic attitude. On the other hand, Fujifilm was efficient in anticipating change and taking quick decisions. Fujifilm took advantage from the weaknesses of Kodak and snatched the market share in a short span of time (Kotter, 2012). Impact of Management Differences The execution strategy of Fujifilm is what gave it an edge over Kodak. In 1980s, when Fujifilm observed the omens of digital doom it established a three-step strategy. i. To earn as much revenues from the film business as possible ii. To prepare for converting to digital iii. To establish new business lines (The Economist, 201 2) Fujifilm looked for new venues for its specialization in film for instance, developing optical films for flat panel screens such as LCD. Since 2000, it invested approximately $4 billion in the business. It paid off very soon. In a short span of time, Fujifilm began to enjoy a market share of 100% in this area. CEO of Kodak, Fisher decided that its specialization lay in imaging. Therefore, he turned out digital cameras and offered it customer with a feature of posting and sharing pictures online. This production could have made Kodak more creative and nimble but he failed to outsource. Yet, Kodak managed to build a monumental business from digital camera but it persisted for only few years before the phones having camera wrecked it

European business Essay Example | Topics and Well Written Essays - 2500 words

European business - Essay Example The term is used for defining the concept of a single federation of states. Fiscal federalism means a more centralized economic order within the new European Economic Community. The European Community progress towards an economic and monetary union based on a common currency will create new demands for the design of fiscal policy. With a common currency and thus, a common monetary policy, member states will no longer be able to influence their local economies through exchange rate or monetary policies when state specific economic shocks occur. (Inman & Rubinfeld 1992, p.1-2) The economic situation in one province does not imply a sectarian policy to take any action or decision regarding exchange rate, interest rates and tax basis. The classical concept of federalism refers not only to an indestructible union of indestructible states but is also the method of dividing powers so that the general and regional governments are each, within a sphere, coordinate and independent. A major rea son for the existence of relatively centralized fiscal systems in developing and transitional countries is the adoption of planned development strategy. (Ahmad & Brosio 2008, p.225) A respected journalist argues that the expanding European Union is becoming a second, and potentially superior, superpower to the United States, and outlines what the new Union will mean to world trade, politics, and power (Reid, 2005). Fiscal federalism involves the handling of fiscal and monetary policy tools by a centralized body. It prevents regional financial inequalities by providing a balanced level of support to all the sectors. It is also criticized in terms of sharing prosperity and crisis. If one of the sectors is making huge revenues and they are effortlessly shared by others because of being members of a union is unjustified. Therefore detailed policy orientations are to be prepared for managing such systems is highly essential. Members of the European Community signed a treaty in 1992 and i t is called Treaty of Maastricht. It is more commonly known as treaty of Europe. This same treaty was the origin of a common currency in Europe called euro. Once the treaty was signed many amendments were made as the need for more detailed orientations rises. The 1992, French Referendum on the Maastricht Treaty, The Treaty on European Union was signed at the Dutch town of Maastricht by the foreign ministers of the twelve European Community members on February 7, 1992 (LeDuch 2003, p.83). The Maastricht Treaty established three so-called pillars of EU: the first being the pillar of Community; the second pillar relating to foreign and security policy; and the third pillar on justice and home affairs (Obokata 2006, p.87). Exploring the politics of European integration, Michael Baun argues that the end of the Cold War and German unification have created a new set of geopolitical realities in Europe (Baun 1996, p.2). European Union is an example of free trade unions like Mercosur, NAFTA, SAFTA and others. It is different to the extent that it has reduced national boundaries to a large extent as compared to other free trade zones. Member countries have wide range of agreements in terms of business, transportation, import and export, tourism, agriculture and so on. The strongest part is the common currency i.e. euro being operational in all member countries. The Treaty of Lisbon or

Microeconomics Essay Example | Topics and Well Written Essays - 500 words - 12

Microeconomics - Essay Example Work submitted for assessment must be accompanied by a completed copy of the Faculty Cover Sheet (available on MUSO Blackboard ‘assignment’ link). Each student must attach their own signed cover sheet to the assignment. No assignment will be accepted or marked if it is not accompanied by a signed Cover Sheet by all students. Your name, I.D. number, the tutorial day/time, and the name of the tutor should be shown on the Cover Sheet. An electronic copy will not be accepted. You should retain a copy of the work submitted. 4. Faculty Style Guide - Work submitted for this assessment must follow the Faculty Style as outlined in the Faculty Q Manual. Copies of this Manual can be obtained at the bookshop or online at: http://www.buseco.monash.edu.au/publications/qmanual/. 5. Applications for extension of time - All applications for an extension of the time allocated to an assessment task must be made in writing to the Unit Leader (see special consideration for within the semester assessment on page 9 of the Unit Outline). Approval, if granted, will be in writing and will be recorded on the Faculty Assignment cover sheet accompanying the assessment task by the responsible lecturer/tutor. b) Choose one of the policies you describe in part (a) to be the focus of the rest of your analysis. Consider the European Union to be one country, and show graphically the demand, supply, and equilibrium in the sugar market. Before any trade is allowed, where would the domestic (European) price for sugar be located with respect to the world price? d) Now construct a new graph of the market for sugar in the EU that shows, in addition to the equilibrium with free trade, the equilibrium that would be reached under the trade protection policy you chose in part (b). Show clearly the areas of consumer surplus, producer surplus, and government revenue (where relevant) that result from this policy, and compare them to the corresponding areas under

The Comparison and Feature Similarities Essay Example for Free

The Comparison and Feature Similarities Essay Now comes the interesting part, distinguishing how two completely different advertisements use similar features and techniques to sell products and also compare their varied approach to the reader first lets just pick out the similarities and discuss why these similarities may have occurred;  Use of images, very common, both have images present and also bold fonts and titles that stand out against their background colour  Use of beautiful people both people used in the adverts have white teeth are not over weight etc  Both contain the logo of their product somewhere in the advert, and also the logos both seem to be situated towards the end of the advert  Both people in the image are in their natural state for that particular time, in the morning for breakfast, and at night ready for bed, the attire of both people is nothing exceptional and this will relate to all the ordinary people reading the advert. We can see that these similarities mainly relate to the images and the people in the images. This is because the editor needs to make the reader feel special and no different from the any one else and that what Ruby Wax or the lady from the Kelloggs advert does can be done by the reader in just the same way, whether it means having the same furniture, or eating the same cereal, people always find celebrity related products make them exceptional from the others. Comparison  Now lets compare the few features that are in both and see how they differ and why this may be;  There is a lot less colour used in the Kelloggs advert compared to the MFI one, this maybe because in the furniture world colour schemes play a big role and the last thing people want is the wrong colour couches for example. Whereas in the world of cereal colour is not such a big issue whereas taste would be the same thing for Kellogg but the other way round, but colour attracts attention when reading a magazine so this may be a flaw to the Kelloggs advert or maybe the MFI just has too much colour it depends. In the MFI advert there is far less text involved that in the Kelloggs one, this is because the main feature of furniture is how it looks, and the best way to sell furniture is to picture it, in full colour and matching its surroundings whereas in terms of cereal factual information such as nutrition details are required and the effects of the cereal, and time periods before you can see the results all add to the better chance of selling the product. Both adverts include a logo at the end of the advert so to speak, and this is a shared feature, they will both want the same result, this is for the reader to remember the name of the brand over all so at least if the name is remembered then all the details will follow when the person sees the name again.  Both scenarios are perfect all the place is tidy and matching in the MFI advert, and the same in the other not that there is much to be messy but the people are all clean, hair done brilliant smile etc, this adds to the attraction and also allows the reader to associate themselves with these people via the product. In both the adverts the positioning of the wording has to be just right, this especially true in the Kelloggs advert as I had identified that mapping theory, this would not be effective at all if the wording was not correctly positioned and also in the MFI advert, if the text was bang in the middle then that would spoil the view of the immaculate bedroom which is the MFI adverts key feature for attracting readers. So the text is place in the corner out of the way giving the main image plenty of space to be recognised. Conclusion So now after analysing two separate adverts we can get quite a clear image of how advertising works and how all its little features add up to successfully sell their product to the wide range of viewers out there, of course there are many different ways of selling a product and to be sure, we have only covered a small amount of the advertising world but from this assignment we have certainly understood how advertising works and the many ways there are to sell something and the many ways people can play with your mind to make you want what they are selling.

Lady Capulet in Shakespeare’s Romeo and Juliet Essay -- William Shakesp

Lady Capulet in Shakespeare’s Romeo and Juliet A woman during the 16th century did not have the freedoms that a woman today enjoys. During Shakespeare’s life wives were not allowed the independence they take pleasure in today. Therefore, the role of the mother for Juliet in Shakespeare’s Romeo and Juliet is not commanding or authoritative because of the time period Shakespeare lived. The role of a wife must be looked at in order to understand and appreciate Juliet’s mother. When a couple was married during the 16th century, Susan Amussen said it was the beginning of a partnership, but not one of equal proportions. The husband is awarded all the power in the family. He represents the family to the outside world and keeps the peace within the household. The wife is only an assistant. Her duties included feeding and running the household smoothly. Helping with the family business is another duty the wife has to carry out (86). Lady Capulet abides by these rules when dealing with her daughter. She knows her husband is planning to marry their daughter to Paris. It is she that must prepare Juliet for the news because one of her duties is to take care of the household. However, Lady Capulet has no say of who Juliet should marry, because that is left to the husband who is lord of the manor. Instead it is the wife’s duty to inform her child that she must prepare herself for marriage. Lady Capulet was married at an age younger than Juliet is. She says, "By my count I was your mother much upon these years that you are now a maid" (1.3.73-75). It is time Juliet leaves her nest and adds to the family’s fortune. The mother is the one to tell Juliet this news because she was put into the same situation as her daughter. During the ... ...s set for a woman of this time and carried them out with dignity. She was a true 16th century woman. Works Cited Amussen, Susan. "The Family and the Household" in A Companion to Shakespeare. Ed. David Kastan. Malden Massachusetts: Blackwell Publishers Inc., 1999. 85-99. Dash, Irene. Wooing, Wedding, and Power: Women in Shakespeare’s Plays. New York: Columbia University Press, 1981. Pitt, Angela. Shakespeare’s Women. New Jersey: Barnes & Noble Books, 1981. Rich, Barnaby. "Women as Property" in Dusinberre, Juliet. Shakespeare and the Nature of Women. New York: Harper & Row Publishers, Inc., 1975. 115. Shakespeare, William. The Most Excellent and Lamentable Tragedy of Romeo and Juliet. The Norton Shakespeare Based on the Oxford Edition. Gen. Ed. Stephen and Ed. Walter Cohen, Jean Howard, and Katherine Maus. New York: Norton & Company, 1997. 872-941.

Role of Conflict

Chelsea Williams Role of Conflict The two stories I chose were â€Å"The Story of an Hour† by Kate Chopin and â€Å"The Carnival Dog, the Buyer of Diamonds† by Ethan Canin. Both conflicts have similar ideas, which can be compared and contrasted as I have below. These elements include theme, setting and characters. The first element to discus is theme. In â€Å"The Story of an Hour† by Kate Chopin the theme is the self-independence of women. In the beginning of the story, the main character, Louise Mallard mourns over the death of her husband, Mallard.As the story progresses, Louise Mallard grows as she sees the new found freedom she has been given at the loss of her husband. â€Å"†¦ she would live for herself. There would be no powerful will bending hers in that blind persistence †¦Ã¢â‚¬  Though, at the end of the story it is brought to light that the death of Brent Mallard was false belief, and her idealism of being free is diminished. With this sho ck along with her heart problem, she died from a heart attack. It seems Louise feels her inner emotions are trapped and confined through her marriage, home and even heart. She breathed a quick prayer that life might be long. It was only yesterday she had thought with a shudder that life might be long. † In the time this story takes place a woman’s independence is frowned upon and she probably felt forced into the marriage and having a man in her life instead of being independent and making her own decisions. In â€Å"The Carnival Dog, Buyer of Diamonds† by Ethan Canin the theme is in order to achieve contentment, you must do what you want, not what someone else wants for you. It is quite similar to that of â€Å"The Story of an Hour† by Kate Chopin.In the story Abe Lufkin always taught his son, the main character, Myron what not to do, especially to never quit. Myron lived his life the way his father wanted him to live it. He always pushed his son because he wanted Myron to be a spitting image of himself. Myron thought differently though. Throughout the story, Myron tries several times to veer from his father’s choices for him. Like the time Myron and Abe were to race to see if Myron would go to Judaism camp or not, Myron wanted so badly to beat his father and have his way, but he ends up letting Abe win. â€Å".He sprinted back down to the house, sat down on the stops, and decided it wasn’t so bad to go to the mountains in July. † When given the chance, he ends up giving up and letting his father win. He believes that something this small isn’t worth the fight in the end. Though, later on Myron is faced with a much larger decision. He is unhappy in medical school and wants to quit so that he can find contentment in doing what he wants, even though he knows his father won’t agree. This was his biggest decision to escape his father but he fails. Abe dominates Myron, once again as he always has.Myron ends up backing down and ultimately letting his father win as he always has. â€Å"Do you give? † â€Å"What? † â€Å"Do you give? † â€Å"You mean, will I go back to school? † â€Å"That’s what I mean. † â€Å"Look,† Myron said, â€Å"you’re crazy. † â€Å"Give me your answer. † †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ â€Å"I give. † In the end, Myron continues to live under his father. The second element to discuss is the setting. The Setting in â€Å"The Story of an Hour† by Kate Chopin seems to have great influence towards the conflict of the story. The story seems to be set in the time that the author, Kate Chopin lived in, around the nineteenth century.This was a time when a woman’s independence was looked down on. At this time they believed a man was needed in a woman’s life to support her. It was a woman’s job to stay home – to cook, clean, and take care of everything in the household. A woman was confined to the home, and men were the ones who went out into the outside world to work and do other things. Households weren’t two people coming together like they are today. They were male dominant. This is the life that Louise felt she had to live because that’s how society said it had to be.She was trapped in her own lifestyle. The setting in â€Å"The Carnival Dog, Buyer of Diamonds† by Ethan Canin also has an important role towards the conflict of the story. When Myron goes off to The Albert Einstein medical school he is on his own. Though here he feels somewhat trapped. The smell of the school is the same smells of his father, which reminds him of how Abe is getting old. This seems to be parallel to Myron’s thoughts of missing out on what makes him happy. â€Å"No, it wasn’t death that bothered Myron; it was the downhill plunge of the living body? he muscles that stretched off the bones into folders, the powdery flesh odors of middle-aged men. † His father’s life is diminishing, but Myron’s soul is diminishing because he is pursuing what someone else wants for him instead of what he wants. â€Å"That was why Myron wanted to quit medical school. He hated the demise of the spirit. † Through this journey he realizes that he is no longer on constant watch by his father. He took up running and seemed to find freedom. It was his way of letting go where he could do what he wanted and not what anyone else did.Myron’s surroundings made his mind click into realizing his full potential because his father isn’t around to tell him otherwise. The third element is the characters. Mrs. Louise Mallard is the main character in â€Å"The Story of an Hour† By Kate Chopin. She is a woman who wants to be independent, but never had the opportunity until her husband passed. â€Å"When she abandoned herself a little whispered word escaped her slightly parted lips. She sai d it over and over under her breath: ‘free, free, free! ’† Freedom was like a release to her, probably because it wasn’t something that women had back then.This didn’t mean she didn’t love her husband though. â€Å"And yet she had loved him? sometimes. Often she had not. † She may have been forced into a marriage too quickly, which is why she felt this way. She seemed to be held back from her thoughts of independence, but when her husband died it was brought to light. Myron Lufkin is the main character in â€Å"The Carnival Dog, the Buyer of Diamonds. † He as well wants freedom to do what he wants, but instead he pursues what his father, Abe wants for him. He was very obedient to his father and always listened to him.Myron had always wanted to gain the courage to go against his father’s will. â€Å"†¦he knew, there was something in beating his father that was like the toppling of an ancient king. † But no matte r how he thought he could stand up to his father, he always gave up. This is what held Myron back from pursuing his own dreams instead of his fathers. Both stories envelop crushed ideas of freedom interpreted in different ways Every time Myron felt he would stand up against his father he backed down and let his fathers opinion overtake his own.Abe always wanted things done the way he saw them, and Myron always listened and followed. Myron had many opportunities to pursue his own freedom, but always ended up giving in to his father. In â€Å"The Story of an Hour† Louise Mallard was trapped in her own life. She only realized her potential freedom when her husband died. She was finally free and independent. Unfortunately this idea was false as Brently was not actually killed, and the overwhelming news and shut down dreams caused her to die of a heart attack. Both characters had ideal freedoms that were never pursued.

Key stakeholders in Make A Wish

Make a wish get a lot of supports from companies each year to help make wishes come true some of the companies are:Flight centre limited raise enough money to grant 25 magical wishes to come true. Some of the wishes cost thousands of pounds to make come true especially if they want to go aboard. For example if each flight coast  £2,000and you times that by 25 wishes that make a totally of 50,000 grand.Fairy has been supporting Make-A-Wish since 2004 with its annual Christmas campaign. With specially branded bottles & packs, TV & radio adverts and customer activity, Fairy is helping Make-A-Wish to reach its target of granting magical wishes to every child in the UK living with a life-threatening conditionCadbury is supporting Make-A-Wish in both the UK and Ireland, becoming their largest corporate supporter. They receive a percentage of the profits from Cadbury's bestselling wishes line .As in previous years, 10% of all profits from Cadbury Wishes will be donated to Make-A-Wish.The aims of companies to make sure that Make A wish has enough income coming in to be able to grant the amazing wish but as well to feel that feeling of doing something good to be able to change that one kids life by the money they send in rather than having the money is the bank and sat there doing nothing.by the business showing that they are helping charity people will more likely buy their product. By the company’s supporting charity are showing they are willing to make a change so will hopefully improve the company’s image but also in the long term will buy they product as they are  impressed. Celebrity support/ stakeholdersComedian Kevin James hosted a special charity day of fun for the Make-A-Wish Foundation on Sunday, March 14, and he has enlisted the help of a whole bunch of his celebrity friends. The event happened at Santa Monica Pier for Make-A-Wish children and their families from Los Angeles and surrounding cities. The Santa Monica Pier was closed down for the event as celebrity friends of Kevin and his wife came out to meet the children, and host rides and booths at the Pier. Born with a life-threatening degenerative heart condition,.To keep his tough spirit alive, he asked his wish granters from Make-A-Wish Northern West Virginia if he could meet his powerful idol – The Rock. Make-A-Wish’s partnership with WWE make this a successful arrangement as Spud and his family fly to Toronto for the taping of WWE’s RAW event. Sitting the family on ringside of the stage. Later on announcer informs the fans of a special match. The Rock grapples with Booker T. and â€Å"laid the smack down† just for Spud. The meeting between wish kid and celebrity was truly powerful. When the two friends have to part, they both leave with tears.â€Å"The Great One† says goodbye with a tear in his eye and one running down his cheek, while Spud cries openly from happiness. WWE officials say they’ve never seen The Rock cry before. An 11-year-old who has Leukaemia performed the coin toss at this year’s Wimbledon men’s singles final between Roger Federer and Andy Murray thanks to the Make-A-Wish Foundation and Andy Murray. Also Andy Murray made 12 year old Elijah wish come true. Elijah was able to watching him train but also play a few games with him. Later on in the day Elijah and his mate who also have cancer took their seats to watch the centre court actionMake a wish have over 120 celebrities that support the charity. Doing this like meeting the children or even donating money to help more wishes come trueThe aims of the celebrities are to give up some of their free time and make a child wish come true. To be able to just meet up with that famous person will make the child forget all about their medical treatment or what is going on They are living their dream. The celebrities only need to spend a  few hours or even a day with the dying child to know they have made a big difference i n that child life. By them helping out with the children their image improves because people see that they are making dying children and people will like them better but they are using their free time to make the world a better place.Volunteers/ Staff VolunteersThe Volunteers are the mean reason why make a wish is able to run. It thanks to around 7,954 thousand people that work full time to help make wishes come true. There are around 30,000 volunteers around the world that work part time or in their free time. The aim for volunteers is to see a smile on a dying child face and know that they will die happy. They don’t get paid for doing this. By them not getting paid, Make A Wish is able to grant so many more wishes.I believe that the volunteers should get a medal or something because they are amazing. They don’t ask anything in return but just to be able to see that smile on that one child face. They make such a big different in the number of wishes that they are able to grant. Volunteer would like Make A Wish to expanding even more in the next few years and by being able to do that. More wishes will be able to expand around the world. Which willStaffThe staff as also a big reason why Make A Wish is able to work. The aims for the staff are to make sure that everything is running smoothly but also they have to organise the wishes. They make them come true which is a lot of pressure because it’s that child idea, their wish. Also the staffs have to make sure they have enough money to grant the wishes additionally they have to help the volunteers.â€Æ' In conclusion all the stakeholders work so hard to Make A wish happen. Each stakeholder does their own bit which is really important to make the charity happen. The staffs are one can are the main organise of Make A Wish. Without them you are not about to run a functional charity. You need people to help you organise fund raisers but they are in control of money so how much a wish will cost. They have to organise the wish from booking the flights or calling the celebrities up.The Volunteers are also a big part because without them you would have a big charity but also there would not be as many wishes granted as they’re is now. The volunteer bring is so much money in 2012 they brought in (see below). Without their help the cost of staff would be so much bigger which will lead to fewer wishes. Hopefully in the next few years there will be so many more volunteers which will mean more income which leads to more children wishes coming true. The volunteers don’t ask for much in return but just to be able to see that dying child last wish come true and to be able to see that big smile which could light up the whole room.The Celebrity support is so a big thing because they help make wishes come true. Without them giving up some of their time many wishes would not be able to come true. By them just knowing their story and name will just blow them away. With role m odel in the same room as them and living their dream with them. The Companies also help keep Make A Wish running because they bring in a lot of money.For example Cadbury is their largest corporate supporter. 10% of all profits from Cadbury Wishes will be donated to Make-A-Wish. And many more companies help but not by just giving money but making Make A Wish seem and well known. For example Fairy liquid put make on the front of their bottles showing that they are supporting but additionally trying to get them well known. Sometimes a company will sponsor a wish. So will pay for the whole wish to come true.ChairThe role that the Chair of the Board plays is different from all the other roles on the Board. It is Amy job to ensure that the Board operates as a team. She has to think about how to get the best out of each and every member of the Board. Amy’s role can be summed up in the term â€Å"leader†.Vice chairThe role of Gilli is to carry out the chairs duties in her abse nce, but only with the acknowledgement of the board as being capable and appropriate to do so. Gilli will also provide support and assistance to Amy.TreasurerThe job role of Tim is to watch over all the financial  affairs of the Make A Wish and ensure they are legal, constitutional and within accepted accounting practice. Also ensure proper records are kept and that effective financial procedures are in place.SecretaryAre responsible for ensuring that the Make A Wish complies with its governing document, charity law and more. Judy is also responsible for ensuring that board meeting, annual general meetings and extraordinary general meeting run effectively.DirectorEach director is the leading of Make A Wish in their country. Each role is the same but with different people in different countries. The job of the directors is to make sure that Make A Wish is running smoothly but also making sure that the dying children are getting the benefit of Make A Wish.Key stakeholders in Hobbs h ouse bakery Trevor Herbert:Is the Managing Director of Hobbs House Bakery. As the managing director he is responsible of the daily operation of the company. The aim for Trevor Herbert to make sure that the business is working well and being in a profit.Clive WellsIs the Operations Director of Hobbs House Bakery. The main responsibilities Clive wells is handling the logistics of the business, preparing budgets and inventories and overseeing the supervision of employees. The aim for Clive wells is to make sure that the business runs smoothly by budgets things so that they are not wasting money.Sam WellsIs the Retail Director of Hobbs House Bakery. Retail manager ensure the promotions are accurate and merchandised to Hobbs House Bakery. The aims of Sam wells is to maximise profit while minimising costsTom HerbertIs the Sales and Marketing Director of Hobbs House Bakery .Toms job is to accomplish business development activities by doing research and developing market opportunities and p lans; implementing sales plans and managing the staff. The aim is to market Hobbs House Bakery so they have more customer which leads to more profit.George HerbertIs the Sales Director of Hobbs House Baker. George job is to sort out any outstanding sales, more consistent and innovative products and services for all their customers. The aim for George is to make sure that the business sale enough to keep running and sort out any outstanding sales.Bafana NcubeIs the Non-Executive Director of Hobbs House Baker. Bafana job is a non-working director of Hobbs House Bakery she is not an executive director and, therefore, does not take part in the day to day running of the business. The aims for Bafana is to make sure that the business is running smoothly but also help Trevor make decisionsCustomersIs a main part of the why Hobbs House Bakery is running because if it wasn’t for them there would be no income so the business would go bust. The aim of the customers is to buy things that they like but also give feedback on what they like and would improve.Local schoolsAre a stakeholder because school go into the bakery and learns about how it is ran which help student learn better. The aims of the school are for the students to learn about how to make a successful business but also get Hobbs House Bakery well known.SuppliersAs the suppliers they help to make Hobbs House Bakery run. Their aim is to provide them with the best flour, eggs and more. So that Hobbs house bakery will stay with them which in term will make them more profit.People that fix the machinesIf they lose Hobbs House Bakery then they will have less income coming in. The aims are to keep them happy so they will keep on using their service.CompetitorsThey keep Hobbs House Bakery on their toe and always needing to come up with new things so that they can keep the customers. There aims is to have more customers than them but on the other hand they working with them so they get more customers.Local busi nessBecause Hobbs House Bakery is well know because come to the high street to go to their shops. While people are in the high street they may go into different shop which brings in more income into the local businesses. The aim is to make Hobbs House Bakery more successful because they will bring in more customers.Local CouncilHobbs House Bakery have to pay business tax but also get health and safety checks. The aim of the Local Council is to keep Hobbs House Bakery running so they get their money http://hobbshousebakery.co.uk/our-directors/sam-welThe Volunteers are also a big part because without them you would have a big charity but also there would not be as many wishes granted as they’re is now. The volunteer bring is so much money in 2012 they brought in (see below). Without their help the cost of staff would be so much bigger which will lead to fewer wishes. Hopefully in the next few years there will be so many more volunteers which will mean more income which leads to more children wishes coming true.The volunteers don’t ask for much in return but just to be able to see that dying child last wish come true and to be able  to see that big smile which could light up the whole room. The Celebrity support is so a big thing because they help make wishes come true. Without them giving up some of their time many wishes would not be able to come true. By them just knowing their story and name will just blow them away. With role model in the same room as them and living their dream with them.The Companies also help keep Make A Wish running because they bring in a lot of money. For example Cadbury is their largest corporate supporter. 10% of all profits from Cadbury Wishes will be donated to Make-A-Wish. And many more companies help but not by just giving money but making Make A Wish seem and well known. For example Fairy liquid put make on the front of their bottles showing that they are supporting but additionally trying to get them well known. Sometimes a company will sponsor a wish. So will pay for the whole wish to come true.Chain of command Amy Nauiokas United kindom/ USA ChairGilli Sinclair New Zealand Vice ChairTim Kilpin United states TreasurerJudy gifford Canada SecretoryChairThe role that the Chair of the Board plays is different from all the  other roles on the Board. It is Amy job to ensure that the Board operates as a team. She has to think about how to get the best out of each and every member of the Board. Amy’s role can be summed up in the term â€Å"leader†.Vice chairThe role of Gilli is to carry out the chairs duties in her absence, but only with the acknowledgement of the board as being capable and appropriate to do so. Gilli will also provide support and assistance to Amy.TreasurerThe job role of Tim is to watch over all the financial affairs of the Make A Wish and ensure they are legal, constitutional and within accepted accounting practice. Also ensure proper records are kept and that effective financial procedures are in place.SecretaryAre responsible for ensuring that the Make A Wish complies with its governing document, charity law and more. Judy is also responsible for ensuring that board meeting, annual general meetings and extraordinary general meeting run effectively.DirectorEach director is the leading of Make A Wish in their country. Each role is the same but with different people in different countries. The job of the directors is to make sure that Make A Wish is running smoothly but also making sure that the dying children are getting the benefit of Make A Wish.Key stakeholders in Hobbs house bakeryTrevor Herbert:Is the Managing Director of Hobbs House Bakery. As the managing director he is responsible of the daily operation of the company. The aim for Trevor Herbert to make sure that the business is working well and being in a profit.Clive WellsIs the Operations Director of Hobbs House Bakery. The main responsibilities Clive wells is handling the logi stics of the business, preparing budgets and inventories and overseeing the supervision of employees. The aim for Clive wells is to make sure that the business runs smoothly by budgets things so that they are not wasting money.Sam WellsIs the Retail Director of Hobbs House Bakery. Retail manager ensure the promotions are accurate and merchandised to Hobbs House Bakery. The aims of Sam wells is to maximise profit while minimising costsTom HerbertIs the Sales and Marketing Director of Hobbs House Bakery .Toms job is to accomplish business development activities by doing research and developing market opportunities and plans; implementing sales plans and managing the staff. The aim is to market Hobbs House Bakery so they have more customer which leads to more profit.George HerbertIs the Sales Director of Hobbs House Baker. George job is to sort out any outstanding sales, more consistent and innovative products and services for all their customers. The aim for George is to make sure tha t the business sale enough to keep running and sort out any outstanding sales.Bafana NcubeIs the Non-Executive Director of Hobbs House Baker. Bafana job is a non-working director of Hobbs House Bakery she is not an executive director and, therefore, does not take part in the day to day running of the business. The aims for Bafana is to make sure that the business is running smoothly but also help Trevor make decisionsCustomersIs a main part of the why Hobbs House Bakery is running because if it wasn’t for them there would be no income so the business would go bust. The aim of the customers is to buy things that they like but also give feedback on what they like and would improve.Local schoolsAre a stakeholder because school go into the bakery and learns about how it is ran which help student learn better. The aims of the school are for the students to learn about how to make a successful business but also get Hobbs House Bakery well known.SuppliersAs the suppliers they help t o make Hobbs House Bakery run. Their aim is to provide them with the best flour, eggs and more. So that Hobbs house bakery will stay with them which in term will make them more profit.People that fix the machinesIf they lose Hobbs House Bakery then they will have less income coming in. The aims are to keep them happy so they will keep on using their service.CompetitorsThey keep Hobbs House Bakery on their toe and always needing to come up with new things so that they can keep the customers. There aims is to have more customers than them but on the other hand they working with them so they get more customers.Local businessBecause Hobbs House Bakery is well know because come to the high street to go to their shops. While people are in the high street they may go into different shop which brings in more income into the local businesses. The aim is to make Hobbs House Bakery more successful because they will bring in more customers.Local CouncilHobbs House Bakery have to pay business ta x but also get health and safety checks. The aim of the Local Council is to keep Hobbs House Bakery running so they get their money http://hobbshousebakery.co.uk/our-directors/sam-wells